“Information Design” is a much-maligned term. It usually refers to the process of organizing and delivering information in a way that is easily used. Many things can benefit from good information design: wayfinding, document design, web &helli.
The title here is just a metaphor for documenting your path and making it accessible to others who will follow you. In the course of getting this blog up and running, I encountered various problems with … Continue reading Leave Some Breadcrumbs Beh.
I recently gave a webinar on this topic, which was sponsored by TMG Health. While they have the slides available (and so do we: go to www.optimetra.com) they don’t contain all of my comments regarding each … Continue reading Medicaid on a Dim.
We work with a number of different clients in business development, covering various public sector programs in Medicaid, Medicare, and TRICARE. I cannot emphasize this enough: if you make it up as you go along – … Continue reading Using a Process (.
How does your organization choose opportunities? In an economic downturn, the panic response is to try to sell everything to everybody. The result – other than the occasional stroke of dumb luck – is that nothing … Continue reading Pick Your Battle.
You have picked the opportunity. Now what? You have to develop the opportunity – build the relationships and create your brand and position in the market and with the customer, long before the RFP is released. … Continue reading Lay the Foundation .
Now the RFP is out. Great, let’s just steal some stuff from the last eight proposals and slam it into a new Word document, then ship it! Not so fast. You need to carefully consider what … Continue reading Create a Compelling Story (Part 4 in Discip.
“There’s nothing new under the sun.” Well, not quite. Imagine the Apple iPhone a hundred years ago… Here’s the problem. Due to requirements, inertia, and just “staying in the comfort zone”, most health plans are offering … Continue reading De.
At the end of an intense proposal project – or any intense project – everyone on the team is spent. Sleep deprivation, poor eating habits, no fresh air, and lack of exercise conspire to create fatigued team … Continue reading The Person.
At the end of an intense and arduous proposal effort, you – and the team – may feel that you’ve put forth your best effort. Designed a great solution for the customer, pulled out all the … Continue reading Why Did We [Choose One: .
