Beauty retail giant Ulta currently offers a decent-sized collection of beauty sponges, including ones from brands like Real Techniques, L'Oréal, EcoTools, Tarte, Morphe, and more. That being said, one sponge they've yet to sell is the "OG" — if you will — aka the Beautyblender.
It looks as if that's about to change soon, though, as Beautyblender just took to its Instagram page to reveal a sneak peek featuring a shot of its classic hot-pink, egg-shaped sponges and solid cleaning solution sitting next to Ulta's signature orange shopping bag. "Major news, coming soon.