Eudon Choi returned to London Fashion Week after a two-season break toshowcase his spring/summer 2021 collection with a series ofsocially-distanced presentations to show his laid-back summer staples.
Taking inspiration from a longing to escape the city for a summerholiday in Italy, Eudon Choi’s ‘Fuga Estiva’ collection offered the perfectholiday wardrobe for a visit to the Amalfi Coast as an ode to the “joys ofa sun-drenched holiday”.
The collection had everything a traveller would need for day excursionsto long summer nights watching the sunset with a cocktail from whitesundresses with puffed sleeves to relaxed tailoring with open backdetailing and flowing maxidresses.
Speaking to FashionUnited, Eudon Choi explained the importance ofhosting a physical show: “I took two seasons out of London Fashion Week tofocus on American sales but London is my home and I really wanted to showhere again. The last few months have been crazy in many ways so I want tocreate a moment of normality and calm.
"The collection is called Fuga Estiva (Summer Escape) and takesinspiration from a longing to escape the city for a sublime summer vacationin Italy. I think we could all do with that right now.”
Eudon Choi inspired by Mediterranean summers for spring/summer 2021
To ensure that safety was maintained, the designer opted for apresentation/salon-style showcase over a catwalk so he could put on threeperformances to “ensure that the maximum number of people possible can seethe collection while still complying with Covid-19 secure guidelines,”added Choi.
While Covid meant that every editor had to wear a mask and keep theirdistance from each other and the models, there was a calm and serenityabout the presentation. There was no music except the chipping sounds ofbirds, which alongside the warm hues of terracotta, sandy tones andseascape blues perfectly transported guests to the Mediterranean.
Choi added: “Nothing beats seeing the collection in the real world. As adesigner, it is also the perfect culmination of months of work to see theclothes on models and see people’s reactions to them.
“The show celebrates all the hard work of the team and it is good to beshowing the collection again, albeit in a different way.”
Highlights from the minimal collection included a loosening to Choi’ssignature tailoring, from striped oversized shirts to slouchy tailoredblazers worn with shorts, wide-leg trousers, and cropped split-leg trouserswith button detailing.
The tailoring was softened up with no-fuss, staples such as crispcotton, silk and linen dresses, blouses, and maxi dresses, highlighted withruffles, puff sleeves, open backs, slits, sheer and cut-out detailing.
The holiday wardrobe was rounded off with oversized wide-brim sunhatsand shell inspired bags, which were perfectly styled with swimwear by TaliaCollins and footwear by Ancient Greek Sandals.
The designer also unveiled a collaboration with Lewes-based ceramicists,Liv and Dom, who have created a limited-edition jewellery and homecollection. The pieces, which includes a series of delicate ceramicearrings crafted in the shape of shells, will be available from late spring2021.
Choi added: “This collaboration has helped to create new memories of aholiday that could have been, referencing the trips missed by so many in2020.”
Images: courtesy of Eudon Choi
