4G roaming traffic doubled globally last year – BICS
Regulatory changes and increased competition continue to drive massive growth in LTE roaming around the world, according to new data from BICS.
The precise increase is 95%, with a major catalyst still being the European Union’s regulation that banned European operators from charging a premium for roaming within the bloc. While we’re not seeing the ridiculous increase in European roaming that took place in 2017, the first full year after roaming was abolished, growth is still pretty steep.
“European subscribers have enjoyed being able to ‘Roam Like at Home’ and now seek high quality, affordable roaming services, wherever they travel,” said Mikaël Schachne, VP of Mobility Solutions at BICS. “This is forcing operators in other regions outside of the EU to match the European offering by coming together to offer more cost-effective packages to subscribers, while optimising traffic flow at the back-end.”
We had a chat with Schachne to get some further insight into this trend. He reckons that changes in the regulatory environment have forced operators to rethink their approach to roaming. This more competitive environment has been self-reinforcing and it looks like operators worldwide are now inclined to offer much more attractive roaming packages than they did a few years ago.
Another major reason for them to curtail their roaming profiteering is the growth in dual-SIM as a smartphone feature. This makes it much easier for people to buy a local SIM when they’re travelling and this circumvent roaming entirely. On top of that public wifi is improving all the time so the simple fact is that if roaming is too expensive, most people just won’t use it.
BICS is forecasting global 4G roaming growth of around half the rate of 2018 this year, which is hardly surprising considering how extreme it was previously. Another major driver is expected to be IoT over cellular networks, for which global roaming is a key feature, with billions of embedded SIMs expected to hit the market in the near future.
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