The theme of the ad for the Alps: "the expression of love is just one alps". Interpretation of the "love in the Alps", its meaning is hoping to become a bring people love candy brand name in German "ALPENLIEBE" (ah Ben Bo). In the Chinese market, the concept is still being continued, people in the taste of the Alps that unique taste, but also in the taste of life's sweet and romantic. Even taste "Alps" is not just a taste of a kind of candy.